Brand Development
The essence of brand essence should be at the core of all advertising/marketing campaigns and inward/outward facing communications. It’s the first thing the target will see and the one thing they remember. The best brands are simple and memorable yet speak volumes. Some of work you will remember even without the name of the product or company.
Great strategic work starts by understanding both your strengths and challenges. We ask questions. And more questions. And more questions. We work to understand self-perceived image, goals, audience, project parameters, and desired outcomes — and how they line-uo to how others see you. We research potential audiences and study the competition. By doing the home work we can confidently deliver smart solutions that advance the brand effectively and memorably, whether to solve problems or gain a new objective.
About Brooklyn
With the clients’ feedback and selection, we begin to break down the ideas and expand on the look and feel of the design. The goal in this phase is to push the look of the selected design, fully exploring all variations of the potential brand icon.
About Brooklyn
Phases Of Brand Development
These are steps that we take In developoing a brand for our clients
PHASE ONE:
Development of Thumbnail Sketches
The first step after gathering all of the information from the client and developing a clear creative strategy. The development of a creative mood board to (set the designers in the right direction). We begin to develop thumbnail sketches to work out the possible visual brand icon.
PHASE TWO:
Refinement of Phase One
As a team, we go over the rough brand ideas and select those designs that potentially best speak in the creative strategy voice. We refine these ideas, placing them into a presentation to present them to the client.
PHASE THREE:
Refinement of Phase Two
With the clients’ feedback and selection, we begin to break down the ideas and expand on the look and feel of the design. The goal in this phase is to push the look of the selected design, fully exploring all variations of the potential brand icon.
After going over the refined brand icon looks the top four are chosen for a presentation to the client.
PHASE FOUR:
Refinement of The Selected Two Brand Looks
With the clients’ feedback on the presented designs, we continue to build on the presented design, breaking it down, and exploring the look and feel to get the look that speaks to what we want to say with the brand icon and has it speak to the targeted audience.
Other Developed Brands Across Multi Platforms
